4月27日，国内传媒精英相约龙城常州，相聚江苏2018？紫金网络传播创新峰会，聚焦传播创新，共谋事业发展。
Media and communication elitesinChinagathered in Changzhou City on April 27 for theZijin Network Communication Innovation Summitthat focused on innovative communication andmedia development.
本次峰会由中央网信办网络新闻信息传播局指导，中共江苏省委网信办主办，中共常州市委宣传部、新华报业传媒集团承办。
当媒体与互联科技、创新交织在一起，将产生怎样的共鸣？传播新时代，一批国内主流媒体从业者和新媒体人围绕内容生产、创新传播、技术变革等方面进行了主题分享。我们一起去了解一下~
江苏省委常委、宣传部部长王燕文在致辞中说，要切实把思想和行动统一到习近平总书记重要讲话精神上来，敏锐抓住信息化发展历史机遇，深刻把握新时代网络舆论工作新要求，不断推进网络传播创新，更好地凝聚社会共识、凝聚奋进力量。我们要以高度政治自觉，担负正面宣传引导职责；以改革创新精神，持续提升传播力影响力；以开放共享思维，建好峰会永久交流平台。
接下来，跟随Now君，一起来看看各位大咖的观点分享。
观点时间
人民日报社新媒体中心主任 丁伟
无论技术如何改变，使命初衷不变
在技术推动之下传播格局发展的五个发展趋势：一是媒体的全面移动互联网化；二是对用户的争夺从早期的粗放方式变为争取用户的时长、黏性；三是内容价值再回归，高质量内容的需求在日益迫切；四是人工智能由概念已经进入实操阶段；五是网络空间的治理力度会进一步加大。
Ding Wei, director of the new media center at the People’s Daily, elaborated five development trends in the communication landscape driven by the technology -- media going all the way to mobile internet, competition to win users shifting from rough methods in the past to usertime span and loyalty, priority returning to contentand increasing demand for high-quality content as well as AI concepts that are actuallyput into practice and more robust cyberspace administration.
针对这些趋势，未来媒体可能朝着几个方向发展：平台化，在现有的传播科技格局下对内容进行聚合和深耕；可视化。包括图表、图片，以及现在流行的短视频、直播；社交化，不社交无分享，不互动无传播；智能化，如语音的智能转换等。
Facing the trends, he suggested that media in the future can develop in four directions -- building a platform through content aggregation and recreation, visualization through the use of graphics, images, short videos and live streaming, heavy reliance on social media and interaction, and becoming intelligent using approaches such as voice conversion.
无论技术怎么变革，媒体都要依靠优质内容来谋求一席之地。
Ding also said the media’s growth really depends on quality content no matter howtechnologychanges.
新华网总编辑、党委副书记郭奔胜：
优质内容仍是 “硬通货”和“稀缺品”
互联网时代的内容好比是信息高速公路上的汽车，没有了内容，信息高速的价值就无从谈起。
GuoBensheng, editor-in-chief of the online portal of Xinhua News Agency, also reiterated the importance of content, regarding content asvehicles on the information highway, on which without quality content, the highway would have no value.
互联网传播语境下，融媒态、可互动、可传播正在成为吸引网民的基本要求。新时代的网络主流媒体只有始终坚持创新，主动适应网民移动化、碎片化、可视化、知识化阅读的需求，才能进一步增强新闻报道的传播力、吸引力，占领信息传播的制高点。
Guo also said the basic requirements of netizens for communication in the Internet era are comprised of rich media forms, interaction and the possibility to spread. Mainstream online media outlets need to insist on innovation, boost the communication power and attraction of news reporting, conquer the high ground with a full consideration of netizens’needsfeaturingthe use of mobile Internet, information fragmentation, visualization and knowledge-orientated reading.
对于新时代的网络主流媒体来说，坚持受众为本，要准确把握受众需求特征，遵循网络传播规律。积极互动是新时代网络主流媒体吸引力黏住受众的法宝。
Formainstream online media in the new era, the key to developing the constant attention oftargeted people is to be audience-orientated, accurately understand their requirements, follow the law behind communicationand actively interact with them.
新华日报社社长、总编辑双传学
打造全媒体记者网红IP矩阵
我想用四对范畴解读新华报业传媒集团的融合传播。
ShuangChuanxue, president and editor-in-chief of Xinhua Daily, shared the integrated development of the Xinhua Daily Media Group from four perspectives.
智能与智慧。人工智能正在重塑传播的各个环节，未来的媒体是智能媒体但是更应该是蕴含思想、情感和价值观的智慧媒体，在采用新技术，打造新媒体变革传播方式的同时，新华日报始终坚持内容为王，调整组织架构，让记者从记录型向研究型转型。
Artificial intelligence and wisdom– as AI is redefining every part of communication, the future media needs to be AI-empowered but also be smart enough to embrace ideas, feelings and values. Amid the effortsto apply new technology and explore revolutionary communication methods, Xinhua Daily always holds fast to the philosophy “Content is the King” as it refines the organizational structure, and enables journalists to also sharpen their research abilities.
理论与舆论。党报既是信息传播媒介，也是理论创新平台。新华日报形成逢重大主题报道必创新的新传统，报网端融合，以多元手法推出报道产品。
Theory and public opinion–the Party’s newspaper is both a form of media to spread information and a platform for theoretical innovation. Xinhua Daily has formed a tradition to be innovative in reporting all big stories, with an integration of print and Internet versions via multiple reporting ways.
创新与创意。以运行机制的创新激发内容生产的创意。媒体竞争关键是人才竞争，大批记者主动走出舒适区，玩起无人机，短视频，直播，VR全息技术等，让新闻更好看。
Innovation– an innovative working mechanism inspires innovative content creation. The competition in media relies on talents so news reporting becomes more attractive only when reporters walk out of their comfort zones, try their hands with drone, and make use of shortvideos, live-streaming and new technologies like VR.
内容与平台。打造内容与新媒体、新技术相得益彰的生态平台，是传统主流媒体的当务之急。
Content and platform– in creating an ecosystem that integrates quality content, new media and new technology are the top priorities in traditional mainstream media.
江苏省广播电视总台（集团）台长卜宇
新媒体人才竞争更加激烈
在融合创新方面，江苏省广播电视总台打造了云平台，具备内容汇聚、智能分析、策划组织、融合生产、多元发布、拓展合作六方面的功能。这是做网络传播、网络创新的基础工作。平台把信息汇聚起来，之后进行智能分析、新闻热点分析、舆情分析等，这些分析为抓住当下热点提供了支撑。
For integration and innovation, JSBC has created a cloud platform that includes six functions --content aggregation, intelligent analysis, planning, integration and production, publication in multiple channelsand cooperation. The platform works as the basic foundation to realize communication and innovation in the Internet world. After gathering the information, the platform performs analyses by looking at the news value or potential public influences for well-informed decision-making.
80后、90后网络“原住民”融合产品的主角。江苏省广播电视总台新媒体部有200人，平均年龄26岁，创意无限。
Netizens born in the 1980s and 1990s are the main players in JSBC’s content creation. The JSBC’s new media department has about 200 people withanaverage age of 26, whichensures the possibility for numerous creative ideas.
融合人才怎么留？平台就是中心所在。当年轻人、年轻团队在工作中有收获、有提升、有培训机会，他们的价值也会得到提升。当他们有了成就感，对平台的黏性反而会增强。此外， 80、90后个性很强，更需要包容。
To keep the young employees from leaving, JSBC has been tryingto make sure they gain the sense of progress and also have job-training chances so they can enhance their self-value. Meanwhile, they become more attached to the project. Foryoung employees, it’s also necessary to respect their individuality and tolerate the diversity, he said.
腾讯AI项目总监 刘康
AI是媒体内容生产和传播的助手
AI技术已经渗透到各行各业，媒体也不例外。信息交互、传感器报告、文学创作和创意、短视频都有AI技术的身影。
Liu Kang, deputy director of Tencent’sAI project,explained that now AI technology has penetrated into all walks of life and the media is no exception.
但其实，算法和人工智能的背后是人，人才是创新的主体。始终要把人放在第一位是各种算法、程序、人工智能的基础。AI是一种工具，媒体的内容生产和传播要把它当做一个助手，来帮自己提高工作效率。
But at the same time, he emphasized that people behind the algorithm and artificial intelligence are the main body of innovation, noting thatalways putting people first is the foundation of various algorithms, programs, and artificial intelligence. AI is essentially a tool, he said, so content production and media dissemination should deploy AI as to assist and help improve work efficiency.
文字整理：刘浏、朱娜、卫鑫、陈澄、叶真
